Flip The Script

Flip the Script: The Founder's Guide to Cold Outreach is the first in a series of playbooks laser-focused on giving B2B founders and agency owners the tools they need to scale. Forget what you've heard about 'best practices.'

This book directly challenges the costly and outdated SDR model that's plaguing the industry. Drawing from a wealth of hands-on experiences and backed by the analysis of hundreds of millions of emails, this guide is a wake-up call to founders who've settled for mediocre outreach strategies.

Learn how to flip the script with a founder-led approach that's rooted in authenticity, storytelling, and delivering undeniable value. Step away from the mediocrity of the status quo and step up to a scalable, predictable, and efficient client acquisition channel. Your business deserves it.